A BetFiery Research Project

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All Patterns

Reformation

Social

How Reformation Connects and Educates With Their Customers on Social Media

What We Bought

Reformation Farrah Ecomove Active Dress

$98
Quantity:
1
Date Purchased:
9/8/23
Coupons Used:
Welcome 10% Off

Reformation, an eco-conscious apparel brand, brings education and humor to their social media communities.

Reformation’s Sustainability Instagram Highlights

The company dedicates some of their Instagram highlights to providing guidance on sustainable practices, climate change, and best practices regarding how to wash their products. Their Sustainability highlight links out to their Sustainability landing page, which provides detailed information on the brand’s production cycle. 

Reformation’s UGC TikToks

Reformation frequently features consumer-generated Instagram Reels and TikTok videos showing different occasions that their products could be worn to and different ways to style them.

Reformation’s Instagram posts

The brand doesn’t shy away from joining in social media trends and poking fun at themselves, knowing that their target audience of millennials and Gen Z will engage with the brand more. Reformation uses these posts to promote new sales, collection drops, and their sustainability reports. 

Reformation’s Instagram Shop posts

Reformation also posts photos of celebrities wearing their pieces and links the exact product to their Instagram shop for followers to easily source them.

Photo Credit:

Thumbnail photo courtesy of Reformation