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BetFiery Recap 2022

a letter 2an owla tennis racket
a letter 0a hand holding a strawberrya strawberry
a letter 2a yellow floweran orange ribbonpurple bubbles
a letter 2a green leafa green leafa green leaf

We’re celebrating all of the projects we launched and client relationships we built in 2022.

BetFiery Recap 2022

The Outset

Founded by Scarlett Johansson and Kate Foster Lengyel, The Outset is a new routine-based clean and conscious skincare brand focused on the basics. We partnered with The Outset to launch the brand’s first ecommerce experience that marries product discovery, skincare education, and it’s founding story. In an already dense industry, it was crucial to set The Outset apart from the others with their unique ingredient, Hyaluroset™ Complex, a botanical alternative to hyaluronic acid that has been to plump, smooth and nourish the skin.

Oishii

Oishii is changing the landscape of the agriculture industry with their Omakase Berry, grown in the world's first and largest indoor vertical strawberry farm and known for its high-quality and delicious taste. BetFiery designed Oishii’s new website to educate customers about the Omakase Berry®’s Japanese heritage, and the benefits vertical farming has on their product’s high quality.

Arthur Ashe

Arthur Ashe is a tennis and lifestyle brand with social justice in its DNA, from Rowing Blazers Co-Founder Jack Carlson and Kith Alum Karl-Raphael Blanchard. BetFiery designed the first dedicated ecommerce website for the tennis and lifestyle brand that preserves Arthur Ashe’s legacy while introducing the brand to the world. This launch was in collaboration with Rowing Blazers Co-Founder Jack Carlson and Kith Alum Karl-Raphael Blanchard.

SmartyPants

SmartyPants offers a variety of nutritional supplements designed to cater to diverse nutritional requirements for kids, teens and adults. In an ongoing partnership, BetFiery has collaborated with SmartyPants on their website and marketing initiatives to optimize their website, and create campaigns on SMS and email. Recently we implemented their new branding on their website and transitioned the site to a brand-first site, with most of their ecommerce traffic coming from Amazon.

GoodGood

GoodGood is a new pet wellness brand that was born to challenge the idea that human wellness and pet wellness are two separate things. Because GoodGood knows when pets feel good, humans feel good too. The GoodGood team partnered with BetFiery to create an engaging website experience for pet parents to deepen the connection between them and their pets through product discovery and educational content.

PDP

PDP gives every gamer the opportunity to play with gear that is tailored to their personality, style, and interests. BetFiery created an engaging DTC experience on Shopify Plus to enhance conversion rates with a clear pathway for PDP and their gaming community.

The Nue Co.

The Nue Co. is a direct-to-consumer supplement company that merges science and natural innovation to interconnect the health of people and the planet. The Nue Co. partnered with BetFiery to develop a high-performing website that establishes and communicates their brand and purpose, as well as provides customers with a frictionless journey to discover products and convert.

Rentacrate

Rentacrate is the first direct-to-consumer moving equipment company that makes moving simple, sustainable, and smart. Rentacrate collaborated with BetFiery to reimagine their digital identity design system and design a website that changed the way customers move. We are working with them in an on-going retainer to increase increase conversion through an optimized purchase form, and segment customers based on localized content.

BLACK+DECKER

BLACK+DECKER is a manufacturer of power tools, home appliances, home improvement products, hardware, and accessories. BetFiery launched BLACK+DECKER's first DTC website on Shopify, integrating storytelling, shoppable content, and exclusive services into one integrated experience. The transformational website positioned BLACK+DECKER as a lifestyle brand, by providing interactive experiences that highlight product value and drive sustainable growth across audiences.

Arthur Ashe

Arthur Ashe is a tennis and lifestyle brand with social justice in its DNA, from Rowing Blazers Co-Founder Jack Carlson and Kith Alum Karl-Raphael Blanchard. BetFiery designed the first dedicated ecommerce website for the tennis and lifestyle brand that preserves Arthur Ashe’s legacy while introducing the brand to the world. This launch was in collaboration with Rowing Blazers Co-Founder Jack Carlson and Kith Alum Karl-Raphael Blanchard.

SmartyPants

SmartyPants offers a variety of nutritional supplements designed to cater to diverse nutritional requirements for kids, teens and adults. In an ongoing partnership, BetFiery has collaborated with SmartyPants on their website and marketing initiatives to optimize their website, and create campaigns on SMS and email. Recently we implemented their new branding on their website and transitioned the site to a brand-first site, with most of their ecommerce traffic coming from Amazon.

GoodGood

GoodGood is a new pet wellness brand that was born to challenge the idea that human wellness and pet wellness are two separate things. Because GoodGood knows when pets feel good, humans feel good too. The GoodGood team partnered with BetFiery to create an engaging website experience for pet parents to deepen the connection between them and their pets through product discovery and educational content.

PDP

PDP gives every gamer the opportunity to play with gear that is tailored to their personality, style, and interests. BetFiery created an engaging DTC experience on Shopify Plus to enhance conversion rates with a clear pathway for PDP and their gaming community.

The Nue Co.

The Nue Co. is a direct-to-consumer supplement company that merges science and natural innovation to interconnect the health of people and the planet. The Nue Co. partnered with BetFiery to develop a high-performing website that establishes and communicates their brand and purpose, as well as provides customers with a frictionless journey to discover products and convert.

Rentacrate

Rentacrate is the first direct-to-consumer moving equipment company that makes moving simple, sustainable, and smart. Rentacrate collaborated with BetFiery to reimagine their digital identity design system and design a website that changed the way customers move. We are working with them in an on-going retainer to increase increase conversion through an optimized purchase form, and segment customers based on localized content.

BLACK+DECKER

BLACK+DECKER is a manufacturer of power tools, home appliances, home improvement products, hardware, and accessories. BetFiery launched BLACK+DECKER's first DTC website on Shopify, integrating storytelling, shoppable content, and exclusive services into one integrated experience. The transformational website positioned BLACK+DECKER as a lifestyle brand, by providing interactive experiences that highlight product value and drive sustainable growth across audiences.

Cariuma

Cariuma specializes in using ethically sourced materials to produce sneakers that are designed to be sustainable, comfortable, and timeless. Through our ongoing partnership, BetFiery has collaborated closely with the Cariuma team to assist them with various website initiatives. These initiatives have included increasing conversion rates, implementing the rebuy feature, revamping the homepage and product detail pages (PDP), as well as launching campaigns tailored to specific holidays.