instead is a one-of-a-kind fertilizer and grass seed program made from real, natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it.

Technical Approach

Our technical approach ensured that all customers were recommended the best plan for their lawn's needs.

Unique email campaigns continue the experience with moments of delight and inspiration.

Landing pages tied to email campaigns provide opportunities for A/B testing structure and messaging.

Related Work