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Paving the Way for Environmental Stewardship with Duke Farms

Duke Farms is a 2,700-acre center for environmental stewardship in Hillsborough, NJ, that restores the natural environment, invests in sustainability innovation while offering visitors free inclusive and accessible resources for finding their place in nature. Duke Farms is supported by the Doris Duke Foundation.  

Duke Farms approached BetFiery to work on a website redesign project to improve on the user experience and to better support the foundation’s core values and its position as a resource for educators.

Image-rich landing pages with various modules to support different content needs

The new website integrates educational content, planning, and events into a holistic experience. We integrated Duke Farm's environmental impact messaging across the site and on a dedicated landing page. In addition to the blog, we developed an educational hub for schools and teachers to easily find and access content for the classroom. 

Duke Farms’ Educational Hub

Built on WordPress as the content management system, the website equips the Duke Farms communications team with flexible templates to create new landing pages and to update existing ones with ease.

Duke Farms Landing Pages

One of the most popular attractions at Duke Farms is the Eagle Cam, a 24/7 live feed webcam that’s been in place since 2008. We helped to better highlight the Eagle Cam throughout the website with prominent call-to-action pop-ups and a landing page featuring the live feed.

A live feed capture from the Eagle Cam [Photo Courtesy of Duke Farms]

To ensure Duke Farms’ commitment to inclusivity, we collaborated with our partner Allyant to ensure website accessibility standards were in place.

Articles/blog posts to reinforce messaging

Check out their website here: dukefarms.org.

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