Work

Sweet Loren's

Sweet Loren's is renowned for their commitment to creating delicious baked goods made with clean and natural ingredients. The brand's philosophy revolves around creating food products that are free from top allergens, artificial additives, preservatives, and GMOs, aligning with the growing demand for healthier alternatives in the food industry.

Our digital identity system helped extend the current Sweet Loren's branding for the web. These assets included comparison charts, certification badges, and UGC content. With Sweet Loren’s goal of using their site as an educational hub along with the importance of ensuring a smooth online shopping experience, BetFiery integrated a holistic ecosystem of Shopify platforms.

With Sweet Loren’s growing accessibility and expansion in mind, BetFiery designed flexible templates that allow Sweet Loren’s to scale their ecommerce business and add pages for new initiatives. Another addition to the website includes the seamless integration of Destini, enabling a robust store locator feature that ensures accurate and up-to-date product availability information.

Leveraging Klaviyo, we created personalized email automation flows, including a Welcome flow that educates customers on the brand story and product benefits.

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