The Future of Moving with Rentacrate

Rentacrate is a direct-to-consumer moving company that makes moving simple, sustainable, and smart by empowering customers with the best equipment, consulting, technology, and execution available today.

Rentacrate collaborated with BetFiery with the goal to revamp their digital identity design system and design a website with focus on reimagining how the moving industry is viewed. Since moving is often seen as a risky undertaking, Rentacrate is committed to making moving a simpler, safer, and trusted process for their customers. 

Rentacrate’s homepage and new branding debut on desktop prompts users to watch a video and learn  how they resolve moving mistakes that have been made in the past.

The moving process today constantly requires customers to wait for a quote based on their needs, but by using Rentacrate’s new ‘Build Your Bundle’ section, customers can receive instant, transparent pricing and checkout online with a few simple clicks. The section lets customers toggle between Home and Business, where standard moving products and needs are offered depending on the size of your move. 

Rentacrate’s homepage and new branding debut on mobile.

The moving company’s goal for its new design concept was to emphasize that although the process of moving hasn’t changed much since the 1960s, moving mistakes should be a thing of the past. The new design plays on ads from the 60s and 70s and introduces new, bold colors into their palate. 

Rentacrate’s new brand system includes a palette of bold, bright colors.

As part of the new brand guidelines, BetFiery also provided photography and video art direction to demonstrate how Rentacrate is disrupting the moving experience with equipment and an online experience fit for the 21st Century. The ecommerce visual product and overall direction captures a balance of vintage, retro, and modern sophisticated nostalgia.

BetFiery provided photography and video direction to capture how moving mistakes should be a thing of the past.

Rentacrate’s new branding will be rolled out across all channels and extended for use in their transactional emails to keep customers updated across every touchpoint of their move. 

Visit the website here.

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