Work

Well+Good

Well+Good is a premier lifestyle and news publication devoted to the wellness scene. Since 2016, BetFiery has been their digital partner for all things web design, email, development, and strategy.

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The homepage encourages users to explore and discover Well+Good’s offerings. 

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We gave Well+Good a new look, with an updated typeface that has flowing italic characters and feels classically editorial.

Our technical approach recategorized articles for a streamlined editorial taxonomy. 

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We built a modular design system to support the breadth of Well+Good article types. 

Bespoke designs were created for branded content experiences.

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We extended the digital identity to bespoke campaigns like the Trends Hub which predicts the upcoming wellness trends for the year.

We have helped Well+Good to design their Trends Hub since 2017.

We redesigned the mail ecosystem which includes the welcome flow, daily newsletter, shopping emails, and branded dedicated emails. 

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