ZZ Driggs

Founded in Brooklyn in 2014 by Whitney Falk, ZZ Driggs was created to disrupt the furniture industry with a simple idea: furniture should be built to last, and not harm the planet we occupy. Teaming up with local artists, master woodworkers, expert upholsterers, and true historians, ZZ Driggs puts the power back into the hands of the people by offering beautiful, sustainable furniture for both rent and purchase.

Technical Approach

We started the logo creation process with the idea that the final product should reflect the not only the ZZ Driggs brand, but the furniture they offer.

In order to make ZZ work the way we needed it to, we had to develop a complex ecosystem of apps & plugins.

The product pages were designed to easily toggle between rent and buy, as well as communicate the different rental term lengths.

Related Work