The Outset

The Outset, founded by Scarlett Johansson and Kate Foster Lengyel, is a new routine-based clean and conscious skincare brand focused on the basics.

The Outset's headless ecommerce site created a seamless and fast shopping and check out experience.

We created a flexible template ecosystem that allows The Outset to go deeper on the product, ingredients, and founding story.

The Outset's core differentiator is their regimen, which is a bundle of products inspired by Scarlett's own routine for healthy, balanced skin.

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